author(s)
SR Chinche, NT Bagde, AS Tingre and SV Warade

abstract
The present study examined the supply chain management practices of Gharkul Masale Pvt. Ltd., Amravati, with a focus on specialty spice products. It aimed to identify the supply chain structure, evaluate cost components and margins across different stakeholders, and assess the efficiency of two marketing channels. Primary data were collected through interviews and cost sheets, and analyzed using descriptive and comparative methods. Findings revealed that raw materials accounted for the highest share in production costs, while Channel II offered greater supply chain efficiency and higher profit margins compared to Channel I. Retailers incurred higher marketing costs than wholesalers, primarily due to rent, packaging, and transport expenses. The study also identified key constraints such as raw material unavailability and rising labor costs. Overall, the results emphasized the importance of optimizing marketing strategies and cost control to enhance supply chain performance and competitiveness in the spice industry.